A. Lange Shne is coming to America
A Lange Shne is coming to America 1 September 2002A Lange Shne is coming to America In October the exclusive watch manufacturer Lange will expand their sales network to the largest market for luxury products This October Lange will expand its North American network with the following strategic dealers: in San Francisco with Shreve Co which is celebrating their 150th Anni-versary in Newport Beach with Traditional Jewelers and in the Southern US in New Orleans with E Adler Sons The expansion continues in the East Coast with Alpha Omega in Boston and in Montreal Canada with Chateau dIvoire Langes fine timepieces will be available in the stores by October 1 2002 With its team of marketing experts from Glashtte along with founder Walter Lange and CEO Hartmut Knothe they will be traveling to each city to launch their new appointed dealers A traveling roadshow has been planned and a Lange truck will be transporting a wealth of history and materials from city to city A master watchmaker and engraver will be on hand to demonstrate their precision and craftsmanship in assembling and engraving a fine A Lange Shne timepiece The Lange itinerary will take in Montreal (Chteau dIvoire) on 10th October 2002 Boston (Alpha Omega Cambridge) on 16th October New York (Cellini Jewelers) on 23rd October New Orleans (E, lace wigs wholesale , Adler Sons) on 1st November Newport Beach (Traditional Jewelers) on 13th November and in San Francisco (Shreve Co) on 19th November 2002 “The time has come to increase our presence in the US” explains Walter Lange great-grandson of the legendary founder of the company Joining the Lange Team is Marcia Mazzocchi the new President for A Lange Shne in North America whose expertise in the watch industry is undisputed For the traditional German manufacturer of luxury watches from Saxony who with only very few thousand gold and platinum watches annually is at home in the top tier of the market for luxury timepieces the “Discovery of America” is a challenging undertaking The company is not about to abandon its exclusive and highly selective positioning strategy though but rather fulfilling a historic obligation as watches from the workshop of A Lange Shne were already prized possessions in the 19th and first half of the 20th century in both the US and South America In support of this market expansion Lange is continuing to recruit and train watchmakers who are chronically in short supply,Rolex for Man Replica Watches, Presently the company has 28 trainees and by the end of the year hopes to have increased its personnel from 284 to 300 employees In addition to its three existing buildings including the original and recently renovated main building the company is constructing a state-of-the-art plant designed to fit beautifully into the surroundings and architecture of the historic site The new building will house a creative design and innovation center It is here that new even more complicated additions to Langes range of 14 lines – each containing an own exclusive Lange movement – will be developed The emphasis here will be on qualitative rather than merely quantitative growth,Replica Breitling Watch, Beating the industry trend Lange – as part of the Richemont concern (with 90% of the shares held by Richemont and 10% by Walter Lange) – is again projecting a double-digit sales increase this year Programme of events Chteau dIvoire Montral press conference 9th October 2002 event10th October 2002 exhibit11th – 17th October 2002 Alpha Omega Cambridge press conference16th October 2002 event16th October 2002 exhibit17th – 24th October 2002 Cellini Jewelers New York press conference23rd October 2002 event23rd October 2002 exhibit24th October – 3rd November 2002 E Adler Sons New Orleans press conference1st November 2002 event1st November 2002 exhibit2nd – 14th November 2002 Traditional Jewelers Newport Beach press conference13th November 2002 event13th November 2002 exhibit14th – 20th November 2002 Shreve Co San Francisco press conference19th November 2002 event19th November 2002 exhibit20th – 24th November 2002 Contact: marciamazzocchi@langewatchescom (refer to europastarcom) Source: Lange press release September 2002
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